EMC Introduces Breakthrough "Big Data" Computing System

New EMC Greenplum Data Computing Appliance Delivers Industry's Fastest Data Loading and Performance

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David Oro
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The News

HOPKINTON, Mass. – October 13, 2010 – EMC Corporation (NYSE:EMC) today introduced the new EMC® Greenplum® Data Computing Appliance, an integrated data warehouse system using the breakthrough Greenplum massively parallel processing (MPP) architecture. It enables organizations to more efficiently make sense of the massive amounts of data they generate from various sources such as always-on networks, the Web, consumers, surveillance systems and sensors. With twice the data loading speed of its nearest competitor and the industry's best performance, the EMC Greenplum Data Computing Appliance enables more data to be analyzed faster and at lower costs.

The new system was developed and is shipping just 75 days following EMC’s acquisition of Greenplum and comes at a time when IDC predicts that the amount of data over the next decade will grow 44-fold. The disruptive data warehousing technology from Greenplum is a key enabler of “big data” clouds and self-service analytics, allowing organizations to store, manage and closely analyze terabytes of detailed data for faster business insight, conclusions and revelations. Greenplum is the foundation of EMC’s new Data Computing Products Division, which is developing the analytic tools to address the “big data” phenomenon.

Highlights:

The new EMC Greenplum Data Computing Appliance is built using Greenplum Database 4.0. Its innovative, parallel-everything architecture delivers data loading performance of 10 terabytes (TB) an hour, twice as fast as Oracle Exadata systems and five times as fast as systems from Netezza and Teradata.
As a purpose-built, parallel system, the EMC Greenplum Data Computing Appliance offers up to 3x more scalability and up to 4x as many database cores than competitive systems for the industry’s best price/performance ratio. It integrates database, compute, storage and network into an enterprise class, easy-to-implement system and is available in flexible half-rack, full-rack, and multiple-rack appliance configurations for terabyte to petabyte-scale requirements. It is integrated with EMC’s replication, backup and recovery and deduplication technologies for information protection.
Greenplum Database 4.0 is also shipping and available as a licensed software-only solution for deployment on industry standard x86 hardware and integrated infrastructure solutions such as the Virtual Computing Environment (VCE) coalition Vblock Infrastructure Packages. The free Greenplum Database Single-Node Edition is available for download. Greenplum Database 4.0 is regarded as the industry’s most scalable, mission-critical analytical database and is in use at more than 100 leading enterprises worldwide.
EMC also today announced consulting, professional services, support and training for data warehousing and business analytics. EMC Global Services professionals will help customers deploy and optimize the new EMC Greenplum Data Computing Appliance and use extensive “big data” expertise to design an environment for complex correlation across massive data sets. In addition, EMC will help customers migrate and consolidate from their Oracle, Teradata and other existing database systems onto the EMC Greenplum Data Computing Appliance.
The EMC Data Computing Products Division is empowering organizations of all sizes to better evaluate, analyze and utilize the “big data” they generate by developing solutions that move processing power closer to the data and the end-user data analysts and data scientists.

Customer and Analyst Quotes:

“As an early Greenplum customer, we are impressed with EMC’s integration and expansion of the Greenplum product line,” said Steve Hirsch, chief data officer and senior vice president of Global Data Services at NYSE Euronext. “The new appliance gives us greater flexibility in how we approach our ever-growing needs to apply sophisticated analytics to big data.”

“Organizations today are transforming their data warehouse strategy to enable real time access and advanced analytics on data across the enterprise,” said Steve Duplessie, founder and Senior Analyst at ESG. “I am impressed how quickly EMC has moved to bring new versions of the Greenplum software and this new appliance to market. It will provide organizations powerful solutions for extracting meaningful insight from their massive amounts of data.”

Executive Quotes:

“The amount of data that businesses have at their disposal is greater than ever before and new tools are required to gain business insight from it,” said Bill Teuber, EMC Vice Chairman. “The EMC Greenplum technology provides the deep analytic processing that enables customers to leverage all of their data, taken from many sources, to make smarter decisions, faster.”

“EMC and Greenplum represent a natural and powerful combination,” said Scott McNealy, executive advisor, EMC Data Computing Products Division. “EMC is a major infrastructure player with data large and small, casual and critical – all over the world. Greenplum offers next-generation data analytics technology allowing customers to monetize this data. That’s what the big data era is about.”

“In short order, EMC has become a driving force in the dramatically evolving data warehouse market,” said Pat Gelsinger, President and COO, EMC Information Infrastructure Products. “The EMC Greenplum Data Computing Appliance redefines the enterprise data warehouse paradigm for customers and will be a key element of private clouds, enabling even more business agility and unlocking new sources of economic value from existing data streams.”

“The ‘big data’ era is here. For our customers, this flood of information from varied sources is clearly impacting all aspects of their operations and is transforming business models as they look to efficiently mine that information for business advantage,” said Bill Cook, senior vice president and general manager of EMC’s Data Computing Products Division. “As we introduce this new class of data warehousing and data analytics technology for big data, we are delivering a comprehensive, purpose-built business analytics platform that gives our customers the performance, flexibility and reliability they require.”

Availability

The EMC Greenplum Data Computing Appliance is available immediately worldwide from EMC.

EMC Greenplum Data Computing Appliance

Pat Gelsinger
President and Chief Operating Officer,
EMC Information Infrastructure Products

Bill Cook
Senior Vice President and General Manager,
EMC Data Computing Products Division

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About Greenplum and the Data Computing Products Division of EMC

EMC's new Data Computing Products Division is driving the future of data warehousing and analytics with breakthrough products including Greenplum Data Computing Appliance, Greenplum Database, Greenplum Database Single-Node Edition and Greenplum Chorus—the industry's first Enterprise Data Cloud platform. The division's products embody the power of open systems, cloud computing, virtualization and social collaboration—enabling global organizations to gain greater insight and value from their data than ever before possible..

About EMC

EMC Corporation (NYSE: EMC) is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC’s products and services can be found at www.EMC.com.

EMC and Greenplum are trademarks or registered trademarks of EMC Corporation in the U.S. and other countries. All other trademarks are the property of their respective owners.

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vii) component and product quality and availability; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) insufficient, excess or obsolete inventory; (x) war or acts of terrorism; (xi) the ability to attract and retain highly qualified employees; (xii) fluctuating currency exchange rates; and (xiii) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

Video

Introducing the EMC Greenplum Appliance
Hear from Pat Gelsinger, EMC President and COO and Steve Hirsch, NYSE Euronext Chief Data Officer

Video

The Importance of Fast Data Loading in the Big Data Era
Hear analysts and EMC executives speak to why fast data loading is important and how EMC and Greenplum took a different approach to develop the fastest loading appliance in the market.