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Press Release

EMC Atmos Cloud Ecosystem Drives Unparalleled Choice and Flexibility for Customers

Leading Service Providers and Independent Software Vendors Have Chosen EMC Atmos to Deliver Differentiated Cloud Solutions and Extend Their Customers' Journey to the Private Cloud

BOSTON (EMC World), May 12, 2010 - 

EMC Corporation, the world leader in information infrastructure solutions, today announced an expansion of its partner ecosystem for the EMC Atmos cloud storage platform to help customers manage and optimize external clouds as part of an overall private cloud strategy. The EMC Atmos platform has been chosen by a set of world-class service providers and independent software vendors (ISVs) to enable unprecedented choice, flexibility and interoperability among cloud vendors, while providing customers with the agility to extend their existing IT infrastructure to an enterprise-ready external cloud service.

EMC Atmos automatically manages and optimizes the distribution of rich, unstructured information independent of its geographic location. By teaming with EMC, service providers, ISVs and developers can further monetize the value of cloud storage, and help customers access on-demand storage resources where and when they need it – at anytime, across the globe.

Service Providers Turn to EMC Atmos to Drive New Cloud Offerings

A number of leading service providers – including AT&T, CBICI, Hosted Solutions, Peer1 and Unisys – have turned to EMC and the Atmos technology to deliver cloud services to their customers. These independently branded storage services utilize Atmos technology, and a key set of enterprise-ready features – including policy management, multi-tenancy, a self-service management console and security features such as network intrusion prevention, RSA access control technologies as well as the option to deploy selective data federation through the RSA Data Loss Prevention suite. As a result, these service providers give their customers the ability to store and manage unstructured content securely and cost-effectively in a cloud environment. All of these service providers leverage the Atmos web services API as the presentation layer for their application partners and customers.

"With the rollout of AT&T Synaptic Storage as a Service offer in 2009, AT&T became one of the first service providers world-wide to offer a cloud storage service based on the Atmos technology. EMC's approach to cloud storage compliments AT&T's global reach, and helps us better serve our customers," said Steve Caniano, Vice President, AT&T Hosting and Cloud Services. "AT&T's on-demand, enterprise-class Synaptic Storage as a Service provides customers with an unmatched combination of performance, security and reliability – all while helping them to be cost effective, and pay only for what they use. By leveraging best-in-class cloud storage technology from vendors like EMC, our enterprise customers can continue to manage their IT storage resources while still gaining the same level of service they have come to expect."

"The ability to store, manage and distribute media content becomes challenging as it continues to grow at historical rates. CBI adopted Atmos technology to better service our media and Web 2.0 clients and help reduce this complexity," said Craig Bueker, Chief Technology Officer of CBI Connect. "CBI has dramatically decreased overall costs for our clients by reducing data center footprint and consolidating application infrastructure on to Atmos, while providing a dynamic solution that supports ultra high concurrency and media rich Web 2.0 platforms. Atmos provides a single, globally distributed media storage platform that seamlessly connects across geographies, divisions and applications. Further, business continuity and disaster recovery requirements can be efficiently managed with Atmos' data replication features. Atmos policy-based data management capabilities were leveraged by CBI to mitigate the complexity of storing massive media collections. CBI utilized Atmos to develop a unique and cost-efficient offering to manage client's media storage that achieves stringent SLA objectives."

"Managing storage from a capacity and cost perspective is a significant challenge for many businesses today," said Tom Cornwell, Storage/Virtualization Architect with Hosted Solutions. "Hosted Solutions partnered with EMC and integrated with EMC Atmos to create Stratus Cloud Storage, a solution that combines massive scalability and unparalleled flexibility with automated data placement, efficiently delivering content and information anywhere in the world through a standard interface. Available either as part of Hosted Solutions' Stratus Trusted Cloud platform, or a standalone service, Stratus Cloud Storage delivers a full range of benefits that Hosted Solutions' customers have come to rely on, including rapid implementation, elimination of upfront capital expenditures on hardware, and ongoing maintenance costs, and the ability to rapidly deploy additional storage on an as-needed basis."

"PEER 1 Hosting, a full service hosting solutions provider, selected EMC Atmos as the foundation of the CloudOne Storage service offering launching later this month," said Tim Varma, Vice President of Product Development. "EMC provides the tools that allow us to empower our customers with flexible policy-based control over their data and a single system for managing cloud data geographically dispersed anywhere in PEER 1's SuperNetwork™."

"Unisys is collaborating with EMC to integrate EMC Atmos storage technology into the global information infrastructure behind Unisys Secure Cloud Solution," said Sam Gross, vice president, Global IT Outsourcing Solutions, Unisys. "The advanced capabilities of Unisys Stealth data protection technology combined with the EMC Atmos solution can give clients confidence that they can move applications and sensitive data transparently to the cloud and access them with high security from anywhere in the world."

Independent Software Vendors Provide Cornerstone for Cloud Adoption

For ISVs looking to leverage the new opportunities that cloud offers, EMC provides a way to promote the value proposition to the partner ecosystem and customer base of Atmos via the easy-to-use API and EMC Velocity² Partner Program. Companies who are part of the program include Acuo Technologies, Atempo, Aspera, Cloudera, CommVault, Gladinet, Emulex, EnterpriseDB, Informatica, lifeIMAGE, Metalogix, MedCommons, Nasuni, RainStor, Riverbed Technology, Seven10 Storage, Signiant, StorSimple and TwinStrata.

Connecting to Atmos via the standard API, ISVs now have additional opportunities to point customers who are looking to leverage cloud solutions to a host of service providers that have chosen Atmos as their cloud storage platform. Through the Velocity Partner Program, EMC facilitates and accelerates efforts of ISVs responding to customers' fast-growing demand for greater scalability, elasticity and lower costs through integration with Atmos. For more information about these partners, please visit the EMC Velocity Partner Community.

New EMC Atmos Virtual Edition Gives Customers Flexibility with EMC Storage

With the introduction of the Atmos Virtual Edition, EMC extends the ability to deliver web-accessible, elastic cloud storage qualities to customers using EMC Symmetrix enterprise storage and EMC Celerra unified storage platforms. Running in a virtual environment, Symmetrix and Celerra customers can extend their platforms to address new workloads such as content-rich web applications, storage-as-a-service, cloud archiving and access to external Atmos-powered cloud services.

In addition, customers can gain immediate accessibility to the Atmos ecosystem of ISVs and service providers for integration with a set of backup, archiving, collaboration and content management solutions. This integration across EMC product lines provides customers with the broadest range of storage platforms for the cloud, giving them the flexibility and choice they require in building out private clouds.

EMC has also expanded its integration of EMC Information Infrastructure products with Atmos so customers can receive a number of cloud-based solutions from the market leader in storage hardware and software and content management. Now Atmos is tightly integrated with EMC Celerra unified storage for fully automated storage tiering (FAST) of data, EMC NetWorker Fast Start software for mid-market backup and recovery to the cloud, and EMC Documentum for cloud-based enterprise content management.

New Opportunities for Developers

Another key piece to accelerate cloud adoption is through the developer community on the EMC Community Network. This community provides members with access to some of the latest technology for building cloud solutions, including access to sample code, technical resources, articles and documentation. EMC looks to harness the creative power of developers by encouraging them to create fresh, composite applications using EMC developer platforms. In fact, EMC Atmos developers are creating "mashups" for the cloud and during EMC World, a winner of the Monster Mash Challenge will be announced, awarding a $5,000 prize for the best mashup including Atmos cloud storage.

EMC Atmos Becoming Foundational Bridge for Global Federation

In addition, EMC is working with its service providers and partners to drive a sea change in how customers manage, access and control their data independent of where the data resides globally. Ultimately, EMC will help bridge this new federated model where cloud barriers are removed and data can move securely and freely to and from service providers. Customers will benefit from the added flexibility, global reach and choice that is necessary for managing their information in today's global economy.

Industry Statistics Point to Need and Growth in Cloud Storage

Driving the move to private cloud is a tremendous growth in information across consumers, small-to-medium businesses and enterprises. The timing of this growth, coupled with the advancements in cloud technology, is allowing leading edge service providers to leverage cloud infrastructure-as-a-service and thus remove many of the barriers associated with existing IT technologies.

According to the new EMC-sponsored IDC study titled "The Digital Universe Decade – Are You Ready?" [1], in 2009, amid the "Great Recession," the amount of digital information grew 62% over 2008 to 800 billion gigabytes (0.8 Zettabytes). One Zettabyte equals one trillion gigabytes. In addition, based on the use of cloud computing services by companies to reduce the portion of their IT budget devoted to legacy system maintenance, IDC estimates that the increase in IT dollars spent on innovation could drive more than $1 trillion in increased business revenues between now and the end of 2014. This projection will increase substantially as private cloud and other cloud computing models move into mainstream adoption.

Also, according to a recent study by industry analyst firm the 451 Group [2], the Cloud Infrastructure and Enabling Technologies market is expected to grow to $4 Billion by 2013 – a compound annual growth rate of 70% (from 2009).

Executive Quotes

Michael Feinberg, Senior Vice President of EMC's Cloud Infrastructure Group, said, "For businesses to accommodate the rapid information growth of their customers, there has to be a fundamental shift in enabling customers to move their data from one service provider to another based on their unique needs. We believe that it will take multiple service providers to deliver a globally accessible cloud storage service to support all regions of the world and ultimately, these service providers will work together similar to how wireless providers interact today. At the same time, support for application providers and open source community developers is a cornerstone to driving true federation. By partnering with EMC and integrating with the EMC Atmos API, we can help ISVs integrate with our service provider network and deliver a comprehensive set of resources for joint customers."

"EMC understands the importance that customers place on securing their information and corporate assets in the cloud and is taking the right steps to offer advanced security services to Atmos customers," said Christopher Young, Senior Vice President of Products, Technologies and Markets at RSA, The Security Division of EMC. "Organizations that use EMC Atmos on-premise and wish to selectively federate data to Atmos enabled public clouds, can deploy the RSA Data Loss Prevention suite with EMC Atmos on-premise. This integration can enable automated searching and tagging of EMC Atmos data and policy-based federation of data to Atmos enabled public clouds. The rich policy management capabilities of EMC Atmos deliver a truly information-centric cloud infrastructure."

"Dell and EMC have an established relationship around the Atmos offering that continues to be focused on enabling our customers and partners to deliver leading edge solutions," said Forrest Norrod, vice president and general manager for Dell's Server Platform Division "As this new cloud ecosystem of service providers transforms the market, Dell is pleased to be part of the EMC Atmos solution by providing the building blocks for efficient, dense storage that is required to support global cloud storage infrastructures."

[1] IDC Digital Universe Study, sponsored by EMC, May 2010
[2] the 451 Group Study – “CloudScape – 2010 Outlook” – William Fellows, Principal Analyst

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Additional Resources
EMC Atmos Partner Ecosystem Quote Sheet

Atempo
"Exponential data growth has forced companies to look at new, cost-effective ways to move their fixed-content information from expensive primary disks to archive storage. Over the past few years, cloud storage has seen growing demand and is quickly being adopted as a reliable platform for long term archive needs," said Marylise Tauzia, Director of Product Management & Marketing at Atempo. "Atempo Digital Archive's integration with EMC Atmos makes it easy for our customers to quickly and securely move corporate information to the cloud. Our collaboration with EMC has enabled us to expand our compatibility matrix and offer new innovative cloud storage solutions to our customers as an archive target. We look forward to continued collaboration to enhance our joint solution."

Aspera
"We are very excited to partner with EMC to provide our joint customers with interoperability between Atmos and Aspera's high-performance file transfer solutions," said Cary Capece, Senior VP of Sales and Business Development at Aspera. "This collaboration paves the way for a next-generation, highly efficient distributed cloud storage infrastructure."

Cloudera
"We're seeing an explosion of interest in large-scale, elastic and cloud-based data storage and processing," said Charles Zedlewski Sr. Director of Product Management with Cloudera. "Our customers are using Hadoop on both in-house and cloud-based infrastructure to extract new value from both complex and structured data. We're excited by EMC's vision in rolling out cloud-based services like Atmos."

CommVault
"Our mutual customers will greatly benefit from the seamless integration of CommVault data management software and EMC Atmos private and public cloud storage solutions," said David West, vice president of marketing and business development, CommVault. "CommVault transparently protects and manages file, email and SharePoint data copies across on premises and public Atmos cloud storage to improve service levels, while simplifying and greatly reducing data management costs. Native integration with the Atmos REST based API also delivers increased performance over alternate protocols."

Gladinet
"The Gladinet Cloud Desktop makes access to EMC Atmos practical for any customer – from the large enterprise to the home user," said Franklyn Peart, SVP of Business Development for Gladinet. "Using the REST API, Gladinet Cloud Desktop provides customers with the ability to turn Windows Explorer into a cloud storage portal that enables native access. It also provides the ability to access Atmos content as if it were stored on the desktop with drag and drop migration. Gladinet CloudAFS (Cloud Attached File Server) takes this concept a step further by enabling SMBs to enhance their file servers to store content in Atmos while implemening a smart cache that maintains LAN access speeds. CloudAFS also enables access to Atmos from native CIFS or NFS clients."

EnterpriseDB
"EMC has been a long time user and supporter of Postgres throughout the organization, and now Postgres is a component of the underlying technology of the EMC Atmos storage cloud," said Ed Boyajian, CEO of EnterpriseDB. "As the enterprise Postgres company, EnterpriseDB is proud to work with EMC to provide service and support for Postgres and PostgresPlus. PostgresPlus Advanced Server will truly be a valuable open source database option for EMC customers, which will allow them to realize the productivity and cost savings benefits of the Atmos compute cloud."

Informatica
"Informatica Data Archive allows IT organizations to identify and move inactive data to EMC Atmos on premise or as a Cloud Service," said Adam Wilson, General Manager, ILM, Informatica. "The solution provides IT with the means to safely and easily archive data from applications and data warehouses—including master, reference and transactional data—that is readily accessible when needed. This allows customers to streamline information lifecycle management while reducing management, software, and hardware costs."

lifeIMAGE
"The cloud computing and storage infrastructures in general, and the EMC Atmos platform in particular, present an opportunity to address the significant need for sharing diagnostic imaging information," said Hamid Tabatabaie, President and CEO of lifeIMAGE. "The U.S. healthcare system spends $10–15 billion each year on redundant radiological exams that stem from physicians' lack of access to patients' prior imaging exams. We are focused on providing a solution using the Atmos platform. We had to design a network to ultimately support thousands of hospitals, imaging centers and hundreds of thousands of physicians and millions of patients. With the EMC solution we can provide our users with a pay-for-use model that would otherwise be unaffordable. On the other hand, the elastic nature of cloud resources ensures our ability to scale the performance and operation of the network for peak usage periods. Finally, EMC's commitment to the VMware environment, advanced security technologies, reliable service, and their focus on and leading position in the healthcare sector made Atmos a natural platform for us."

MedCommons:
"MedCommons business is selling shared collaborative workspaces for healthcare, with connections to all manners of devices. Medical Imaging brings with it a significant and never ending demand for storage," Said Bill Donner, CEO of MedCommons. "Simply put, the value of EMC's new platform to MedCommons is our ability to offer our customers their own choice of cloud storage solutions and technologies behind our consistent set of networked healthcare services for radiology, cardiology, and patient records transport and management. The EMC Atmos architecture promises to allow MedCommons customers to distribute their storage globally and to effectively manage and optimize its price-performance behavior over time. The value proposition of Atmos is a reputation for security and reliability along with the ability to provide the enterprise customer with an integrated view and unified support of services assembled around the EMC platform."

Metalogix Development
"We were impressed with the unique flexibility offered by EMC Atmos on-premise and Cloud storage offerings," said Mark Brazeau, General Manager of Metalogix Development, Inc. "It strikes the perfect balance; enabling customers to leverage traditional on-site storage yet still leverage the cloud as their needs increase. Metalogix's StoragePoint is fully integrated into both, so clients who want to store large amounts of Microsoft SharePoint content can connect to either in minutes."

Nasuni
"In partnership with trusted cloud storage providers such as EMC, Nasuni delivers simplified file storage and protection for businesses. The Nasuni Filer is a virtual file server that leverages the cloud to store and protect files offsite, while retaining the local performance and functionality of a traditional NAS," said Andres Rodriguez, CEO of Nasuni. "Nasuni enables ATMOS to offer cost-effective and completely secure offsite storage to business customers in a familiar package – bringing enterprise grade cloud storage to everyone."

RainStor
"RainStor provides a specialized repository that enables our partners to deliver online data retention solutions," says John Bantleman, CEO of RainStor. "The economics and flexibility of the cloud provide an ideal environment in which to preserve large amounts of historical data for regulatory or business purposes. As such, our network of ISV partners are moving at pace to roll out new cloud-based data retention services. RainStor's integration with EMC Atmos enables them to deliver enterprise-ready cloud services to their customers with powerful built-in features such as policy-based management and GeoProtect. RainStor expects its partners to leverage RainStor's integration with Atmos to rapidly concentrate more and more data onto the Atmos platform."

Riverbed Technology
"When Riverbed first introduced its award-winning WAN optimization solutions and pioneered the WAN optimization category, we changed the game for distributed enterprises by delivering LAN-like application performance over the WAN and enabling a wave of IT consolidation from the branch into the data center or private cloud," said Eric Wolford, senior vice president, marketing and business development at Riverbed. "Now, enterprises want to take their consolidation efforts a step further and are beginning to migrate storage to the public cloud to take advantage of the dramatic operational and cost benefits. However, performance over the WAN is a concern. To address these issues, Riverbed optimizes network access for EMC Atmos deployments and will be offering new solutions that will integrate to deliver the same high-performance acceleration for public cloud storage as we do for private clouds today."

Seven10
"StorFirst EAS has natively integrated into EMC's cloud infrastructure to provide immediate access for any application requiring long-term data storage," said Bobby Moulton, President and Co-founder of Seven10. "StorFirst removes hurdles associated with REST or SOAP integration and provides unfettered access to EMC Atmos by presenting the cloud as a standard network share while delivering Exabyte level scale. Now partners in the healthcare, financial, and compliance sectors can improve delivery for their customers' fast-growing demand for cloud-based solutions Our StorFirst EAS archive file system is developed in perfect harmony with Atmos with the unified goal of providing access to the cloud as an enterprise archiving storage tier or as a single point of storage for their information."

Signiant
"Signiant provides an enterprise-class software solution to move 'big data' to, from and between enterprise storage and cloud storage. Leading companies in several markets including Media & Entertainment, Oil & Gas, Healthcare and Government rely on Signiant for secure, reliable, guaranteed data movement between their storage platforms" said Robert Browne, Founder, VP Business Dev & Cloud Solutions at Signiant. "The integrated solution with Signiant and EMC Atmos enables companies to more effectively address critical business needs associated with content acquisition, collaboration and distribution by leveraging both private and public cloud storage solutions. The integrated solution enables EMC Atmos to be used transparently as part of our customer's corporate storage ecosystem."

StorSimple
"StorSimple provides an easy on-ramp that seamlessly integrates cloud storage into enterprise environments ensuring data security and preserving application performance without disrupting existing operational processes. EMC Atmos has emerged as the leading cloud storage platform for enterprises and services providers," said Ursheet Parikh, CEO and co-founder of StorSimple Inc. "Integrating with EMC's cloud storage APIs provides compatibility with the widest range of storage clouds and enables StorSimple to address the critical storage issues for mainstream enterprise applications like Microsoft SharePoint and Exchange while ensuring portability of data across cloud storage providers."

TwinStrata
"TwinStrata and EMC are united around a common vision to enable cloud storage infrastructure that meets evolving data expansion, mobility and protection demands of companies worldwide," said Nicos Vekiarides, CEO, TwinStrata, Inc. "Together, we are delivering solutions that seamlessly integrate today's proven ecosystems with a new storage resource that is secure, flexible and infinitely expandable."

About EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Press Contacts

Todd Cadley
843-569-2715
cadley_todd@emc.com

EMC, Atmos, Celerra, Documentum, NetWorker and Symmetrix are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other marks and names mentioned herein may be trademarks of their respective companies.

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