Accelerating the journey to cloud
With IT at a breaking point, customers demand new models for information management. Enter cloud computing, or "IT-as-a-service", which changes the way IT is procured, constructed, and consumed. EMC introduced the notion of "private cloud"—the journey to transform our customers' data centers into flexible, scalable pools of on-demand virtual infrastructure that they control. Customers also want to take advantage of the benefits of public clouds, massive cloud data centers built by external service providers. We call the ability to federate and spread workloads between the two hybrid cloud computing.
EMC helps customers make the journey to the cloud through a sequence of steps:
- Phase I – Virtualization of IT-owned applications. This first step in the journey requires server virtualization and simple, efficient, virtual machine-integrated storage.
- Phase II – Virtualization of business-critical applications. The next step includes Phase I requirements plus service level agreements. Performance, availability, mobility, recoverability and security levels are important at this phase.
- Phase III – IT as a Service. This final step comprises Phase I and II requirements plus automation, provisioning, chargeback, the ability to federate between private and public clouds, and more.
Big data
Much of today's growth comes from a sector called “big data”—huge data volumes of largely unstructured information from social media, medical applications, and other areas. Big data presents different challenges compared to database transactions and small-file data, an area in which EMC has long been the leader in handling, storing, and processing for IT infrastructures.
Customers choose EMC because they are looking for best-of-breed technologies to manage massive amounts of new forms of data from sources such as always-on networks, the Web, a flood of consumer content, surveillance systems, and sensors.
Other strategic differentiators
The cyber threat landscape is evolving rapidly, and Advanced Persistent Threats are at the forefront of this evolution. Advanced Persistent Threats are targeted, thoroughly researched, amply funded, and tailored to a particular organization.
RSA's security portfolio takes a data-centric approach to security, which makes RSA ideally suited to help solve these increasingly sophisticated cyber threats.
When Advanced Persistent Threats Go Mainstream
A Guide to Staying Secure Amidst Growing Threats and the Expanding Digital Universe
"The acquisition of Isilon Systems will provide EMC with unmatched scale-out NAS capabilities and adds to EMC's growing collection of strategic cloud assets."
-Brent Bracelin, Vice President, Pacific Crest Securities
Today, the challenge to effectively aggregate, store and leverage information into real-time insight has never been greater.
With Isilon, you can aggregate massive data sets and consolidate a range of applications onto a single, shared, easy to use storage resource - giving you full control of big data assets.
ESG Scale-Out Storage 2.0
EMC Isilon's OneFS Operating System
"EMC continues to be the dominant storage vendor in virtualized server environments, and we expect the company to continue to hold this position."
-Sarah Friar, Managing Director, Goldman Sachs
Virtualization is the foundation for cloud computing, so a customer's storage must be tightly integrated with its virtualization technology.
EMC storage is ideally suited for virtualized environments. EMC leads the way with more than 60 points of integration with the leader in virtualization, VMware.
Virtual Geek: EMC's Next-Generation vCenter Plugins
